A portfolio of real systems, built over the last two years with AI at the centre of them. Every one was pointed at a business constraint — the data nobody could see, the job nobody should still be doing by hand, the money leaking somewhere. They're all still running. Open any of them.
The flagship: InstallrHub — one platform running a whole UK renewable-energy company. Marketing spend in at one end; booked surveys, matched installers, invoiced leads and a board-ready P&L out of the other. Ninety-seven documented capabilities across ten subsystems — built solo, inside the contract. It runs on live client data, so it tours by video rather than an embed.
Inside the B2B contract behind BLC Promotions / InstallrHub — a UK lead-gen operation for renewable-energy installers. The delivery side ships production websites the same way the marketing side ships creative. Deployed and running, not prompt demos.
Straight off the Dept/01 production line — this gallery grows as batches ship.
Not one website, one dashboard, one automation — the system that produces them repeatably, wired into your business. Three lines run off it: client sites through the CMS, a template library that gains a distinct design language every session, and cold-prospect assets built from nothing but a name and a URL. Everything below this came off one of them — including this page.
One brand engine, every asset. The same contrast-aware colour contract drives all of it — only the source of the brand changes: extracted from a cold prospect's own site, or the single colour an installer picks. What comes out the other end is a pitch page, a deck, a voice-guided funnel step or a costed proposal, in their colours, built by command rather than by hand.
Everything above is running. This one isn't finished — and you can still use it. Crew CRM takes what InstallrHub proved on a company of forty and points it at a business of four. Press power on and drive it yourself.
I don't just build automations. The ones that fail are the ones automating something that shouldn't exist — so the first job is understanding how the money is made and where it leaks. Everything above was built and run that way, as a B2B contractor — embedded like a hire, without being one. Then AI goes at the part that's actually costing you.
I sit inside the operation and map it — every workflow, who touches it, what it costs in hours and in pounds. The output names the constraint, not the tool.
The top item off the audit gets built and put live — automation, dashboard, agent, and the plumbing underneath.
Systems drift — the market moves, the team changes, the numbers slide. I stay embedded, watch what's live, and take the next constraint out.
Everyone starts at the audit — it's the only step that has to come first, and it's credited in full against the build. Already know exactly what you want? Say so on the call and we start at step two.
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I'm Serafim Parente. I solve operational problems, then turn each fix into a tool, a workflow or an agent so it stays solved.
Beyond the code: the team, hiring, SOPs and the roadmap — I run the operation the systems serve. What would have taken new hires, the AI stack absorbed — and the humans moved up to QA and judgement.
“Serafim came in as a marketing consultant and ended up rebuilding how the whole company runs. The platform he built is the business now — leads, calls, bookings, billing all live in it — and the AI he's wired in does work we'd have hired for. I just do the final sign-off.”
If your business runs on busywork someone has to remember to do, let's change what "someone" means. Ten minutes, no pressure — bring your messiest workflow.