InstallrHub Campaign Portfolio

Performance marketing for UK renewable installers

Performance campaigns that generate jobs.

Paid ads, UK telesales and relentless follow-up that turn ad spend into booked surveys in your diary — built, run and optimised as an extension of your team.

the whole portfolio, in one line

£2M+ revenue generated 3,500+ surveys booked £1M+ ad spend managed

Campaign portfolio · 2026 · 9 slides, about 3 minutes

01 — The problem

Lead generation shouldn't be a gamble.

Most installers have been burned before — by lead sellers and agencies that overpromise and underdeliver. Sound familiar?

Low-quality leads

Recycled and resold to five other installers, never pick up the phone — and were never really interested in the first place.

"No caller ID · missed call" — five times before 10am.

Wasted team time

Bookings that cancel or no-show. Your best people chasing dead numbers instead of doing surveys and installs.

Every no-show is a survey slot you can't get back.

Unpredictable spend

Money in, no idea what comes out. Costs swing month to month and the results never seem to follow the invoices.

"£? — ROI unknown" is not a growth plan.

Most installers don't have a lead problem. They have a system problem.

02 — What we do instead

A done-for-you job engine.

20+ years of combined ad management in renewable-energy campaigns — we don't sell leads, we build and run the whole engine.

1

Paid ads

Campaigns built, launched and optimised daily — targeted to your ideal customer, not spray and pray.

2

Instant contact

Every lead reached in seconds, day or night — before a competitor even sees it.

3

UK telesales

Expert heat-pump and solar agents vet, price-qualify and follow up every single lead.

4

Booked survey

Confirmed straight into your diary, with reminders that keep no-shows down.

5

Every £ tracked

From ad spend to booked survey, live — you always know what comes out.

The loop: results feed back into targeting & spend — it gets cheaper and better every month.

03 — The maths

The numbers our campaigns run on.

Number 1 · What one customer is worth

£1,000

what it's worth spending to win one £10k renewable install — the standard 10% acquisition rule

£10,000 install value

£1,000 to win the customerprofit on the job

Spend 10% to win a customer. Beat it, and the engine prints.

Number 2 · What we book surveys at

£62 typical*

the typical cost of a booked, qualified survey across our installer campaigns

£250 a survey is worth (close 1 in 4)

£62 — what we book them atyour margin

The gap between £62 and £250 is where the money lives.

*Typical across our installer campaigns — varies by service, region & offer. We model your real numbers on the call.

04 — The Survey Engine

Attract. Qualify. Scale.

Our 3-step framework — a simple, repeatable system that turns ad spend into booked surveys.

1

Attract — targeted ads

High-intent homeowners matched to your ideal customer. Finance only? Farmhouses only? You decide, we target.

TenureProperty typeLocation

2

Qualify — vet & book

Every lead vetted and price-qualified by our UK crew, then booked straight into your diary.

Price qualifiedBooked in

3

Scale — dial it up

Predictable numbers and more revenue. Scale up for a regular, constant flow of surveys.

PredictableDial it up

A predictable pipeline of booked surveys — in your diary, month after month.

That is the Survey Engine.

05 — The creative

Ads tuned to your ideal customer.

Real creative from our installer campaigns — offer-led, brand-matched and tested until the numbers hold.

Installer campaign

We've done this 3,500 times.

What the system has already produced for UK renewable installers.

£2M+

Revenue generated for installers

3,500+

Surveys booked

£1M+

Ad spend managed profitably

200+

UK installers trust us

“

They didn't just send us leads — they booked surveys straight into our diary. We went from chasing dead numbers to turning up to homeowners who were expecting us.

Renewable installer · InstallrHub client

Trusted by over 200 installers across the UK

07 — Also from InstallrHub

Grow your whole brand, not just your pipeline.

Branding

A full brand and visual identity, built to speak directly to your ideal customer.

Look like the obvious choice before you quote.

Websites

A high-converting site that turns your traffic into booked survey enquiries.

Built, hosted and run for you.

Social media

On-brand content across your channels, so you stay front of mind between jobs.

Front of mind when the boiler dies.

One team behind your ads, your website and your brand — one number that matters: booked surveys.

08 — Getting started

Let's fill your diary.

Here's exactly how we'd start — and you can decide today. No long lock-in; just real booked surveys landing in your diary.

1

We model your numbers — today

Realistic cost-per-survey & volume for your area, services and offer.

2

Launch a pilot

One focused first campaign — proof in real booked surveys before you scale.

3

We run it, you install

Your diary fills, every £ tracked spend-to-survey — turn it up when you're ready.

Get my campaign plan

We take on a limited number of installers per area to protect results — one installer per patch.

InstallrHub [email protected] installrhub.com